Community Building and the Independent Band

The 21st century sees music creation and publication become more accessible as computer technology and the internet advance in a digital tango; seemingly limitless at first glance and exceedingly powerful. With all the processing capability a single PC has, bands and musicians have most of the tools they need at their disposal to create music to be shared online limited only by one's creativity and talent (although some may find that last bit contestable). As the new crop of independent artists rise to the call of music creation for the next generation of music lovers, how does a new band reach an audience and become/stay relevant?

As with anything music or art related, there really isn't a single precise formula that, as though packaged and replicated infinitely, can be absorbed by a band and passed on in a wash-rinse-dry & repeat manner. There are steps, however, that an artist can undertake to maximize her or his audience reach and stay relevant, and one of them is the creation of a loyal community around her or his music. 

Community building is a vital step for bands to create and maintain a solid base of loyal fans who essentially become brand champions. A loyal fanbase of 10 people will share their experiences and opinions of your band in their own personal networks, essentially allowing your band and your music to be spread in increasing increments. With the wealth of social networking and messaging tools available online, there isn't an excuse anymore to not enjoy a meaningful dialogue with your fans. Check out http://www.indiemusictech.com for more ideas on getting the word out about your band.

Staple social networking sites like MySpace and Facebook provide a great venue for your community to interact with each other on an online level, but bands should be quick to adopt emerging social media tools like Twitter that enable them to reach their audience more directly. More specialized sites like Audiolife even allow artists to create and sell merchandise to fans and would be fans through a site that also acts as a payment portal.

We hear talk everyday of how the Internet is killing the music industry. I believe that the Internet has simply offered a more level playing field for independent musicians and artists the world over to potentially reach the same audience that the majors enjoy. Of course, having a solid major label backing your band all the way will certainly make things easier, but it doesn't mean that you're a sitting duck just because you're an independent. Make legendary music, sincerely touch base with your fans, and an authentic relationship that can't be pre-fabricated is sure to follow!

xoxo

joey

for more community/fan base building articles, check out http://audioxposure.com

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